Knolling is a photography trend you need to know about. It’s growing in popularity, especially in commercial photography. Knolling means arranging items in parallel or at 90-degree angles. This creates clean, striking images, perfect for showing off products and brand image.

Knolling, also known as flat lay photography, has been around for decades. It gained traction with social media, turning into a popular trend for showcasing everything from food to tools.

Originating in 1987, the term knolling’ was coined by a janitor at a furniture shop. It gained fame through artist Tom Sachs and has evolved on social media, with thousands of Instagram posts.

Knolling can transform your commercial images. It grabs attention with its neat lines and angles. Being a growing trend on social media, it can increase your profile. It clearly showcases products, links items in a collection, and reflects your brand image in a clean, stylish way. You can add your personal touch to make it unique.

You can find great examples of Knolling on this website.


Andrew Backhouse is a Yorkshire-based artist working with time-based media and digital collage. He is a self-confessed radio geek and he hopes to share his wonder. He also wants to share his naivety and enthusiasm for finding something interesting. Henri Chopin, AGF, and RuPaul influence Andrew’s artistic enquiry. Documenting “The new shiny thing,” Andrew tries to share his excitement for it. But, he also asks about its authenticity and worth.

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